Responsive online stores and business websites built from scratch on Shopify and Wix: product pages, checkout, branding and mobile layout. I've delivered several client projects at the same time, on deadline.
Websites that sell.
Pipelines that fill them.✦
Hi, I'm Tiffano, a |
I build eCommerce websites on Shopify and Wix, then set up the go-to-market engine around them: outbound, CRM automation, paid ads and email. One person for the site and the system that brings it customers.
eCommerce websites built from scratch
eCommerce brands advised on growth
companies' lead generation managed
deal closure rate in-person at iFix
Two skills, one outcome: customers✦
A website is only useful if visitors convert. I build landing pages and connect them to ads, email nurture and retargeting, then track results in GA4 and improve the funnel on the numbers.
Defining who you sell to, what you say to them and how you reach them. I've owned inbound and outbound pipelines across Tamil Nadu and the UAE, and written the playbooks and outreach sequences that sales teams follow.
Prospecting and follow-up that runs without manual effort: leads sourced in Apollo, sequenced in Instantly, tracked in HubSpot, with Zapier, Make or n8n handling enrichment and triggers.
Meta and Google ad campaigns, social content and cold email, written and edited in-house, so the site gets traffic from day one.
Developer who understands sales✦
Most web developers hand over a site and leave. I've also run the sales side: lead generation since 2023, eCommerce sites since 2024, and a sales and marketing role at iFix covering Tamil Nadu and the UAE. That means I build with conversion in mind from the first wireframe.
I'm also co-founder of a legal AI startup and studying Computing & Data Science alongside IIT Madras's Data Science programme.
Languages: English · Tamil · Malayalam (all fluent)
Download CV ↓What I've built✦
eCommerce Websites (Shopify & Wix)
Five-plus online stores built from scratch for clients, with responsive layouts, product catalogues and checkout. Several ran in parallel under tight deadlines. Ongoing freelance work since August 2024.
eCommerce Sales Funnel
Full-funnel setup for an online store: Meta Ads to landing page to email nurture to retargeting. Conversions tracked in GA4 and the campaign adjusted on the data.
Outbound Automation Pipeline
End-to-end cold outreach: Apollo for prospect sourcing, Instantly for sequencing, HubSpot for pipeline tracking, and Zapier for enrichment and follow-up triggers.
Instagram Outreach Automation
Python tool that finds target profiles, sends messages and follows up, logging engagement, replies and conversions into a CRM to cut manual prospecting.
News-Based Stock Prediction
Side project in Python: scores real-time news sentiment with NLP and uses ML classifiers to predict short-term price direction, with live data from financial APIs.
From brief to launch✦
Understand
Who your customers are, what you sell and what a successful site or campaign looks like for you.
Build
A responsive site or system on the right platform, with checkout, tracking and integrations set up properly.
Launch
Testing on mobile and desktop, then go-live to the agreed deadline.
Grow
Ads, outreach and email plugged in, results tracked in GA4 or your CRM, and improvements made from the data.
Where I've worked✦
Freelance No-Code Web Developer
- Built 5+ eCommerce websites from scratch on Wix and Shopify, responsive and scalable.
- Delivered multiple concurrent client projects while meeting tight deadlines.
Sales & Marketing Strategist iFix · Chennai
- Led GTM across Tamil Nadu and UAE, owning inbound and outbound pipelines.
- Ran in-person sales in Chennai with an ~80% deal closure rate.
- Designed Google Ads, Meta Ads and content campaigns for regional audiences.
- Wrote outreach sequences and sales playbooks to make team conversion more consistent.
Co-Founder Legal AI Startup
- Co-founded an AI legal-tech startup; responsible for product positioning, early GTM strategy and messaging.
- Defined the ICP and value proposition for legal professionals and SMBs.
- Built lead-gen workflows and customer discovery to validate product-market fit.
Freelance Digital Marketing & Lead Generation
- Managed marketing and lead generation for 3+ companies, improving conversion rates.
- Ran cold email sequences and Meta/Google campaigns; advised 10+ eCommerce brands on GTM and growth.
Digital Marketing Strategist Intern Mahindra Camper Van (IITM Incubated)
- Designed digital marketing strategy and managed social content to build brand visibility.
Marketing & Sales Strategist Animation Kafe
- Owned marketing and sales operations, including social media, content and ad campaigns, and qualified leads through outreach.
Software Developer Intern Tricta Technologies Pvt. Ltd.
- Wrote code for software projects and worked with cross-functional teams.
Earlier marketing roles Better Eats · Elith Diet Food Company
- Lead generation, ad campaigns and marketing strategy for two food businesses.
Tools I use✦
Web & eCommerce
Programming
GTM & Sales Tools
Automation
Analytics & Ads
Marketing
Creative
Learning & Recognition
Responsibility beyond work✦
Election Commissioner, Sai University
Led the election commission, drafted the student constitution and organised university-wide elections.
Election Commission Member
Organised and managed student government elections.
Secretary of Outreach
Built relationships with other universities and sent student teams to external inter-college events.
Convocation Team Head
Led the team receiving and coordinating distinguished guests at the university convocation.
Induction Committee
Helped onboard 150+ new students; handled logistics, finance and vendor communication.
Need a website or a sales pipeline? Let's talk✦
Tell me what you sell and who you want to reach. I'll reply with how I'd approach it.
Tiffano.RS@gmail.com